• You can work with the Lean start-up method.
• You master the design thinking method.
• You know the different ways to experiment within design thinking.
• You know how to test a concept using low, medium and high fidelity prototyping.
• You assess ideas based on qualitative and/or quantitative criteria.
• You establish insights and transform them into ideas using a Learning card.

This training suits everyone wishing to test their powerful ideas, products or concepts, in order to achieve the best result. Ideally, you are in contact with your target audience, allowing you to gather feedback quickly.

Prior knowledge is not required, but it is worth starting with our other training about the first three steps in design thinking. This is always planned three weeks before this training. You can therefore do both courses consecutively.

You follow this classroom training together with fellow students on location. Your course consists of three steps, which complement each other.

Step 1: online

Your training starts on Karibu, your online learning platform. You go through this first learning stage at your own pace, wherever and whenever you want.

Please note: completing this step is a requirement to continue.

Step 2: classroom

During this step, you spend a whole day ‘live’ at the training location, together with your fellow students. You learn from and with each other, based on the insights from step 1. Usually, the group is composed of six to 12 trainees.

Step 3: online

This learning moment again takes place at Karibu. You complete this step at your own pace, wherever and whenever you want.

Step 1: online (2 hours)

• First things first: what is the design thinking method?
• Discover the Lean start-up method.
• Learn more about Experiment Design.
• Discover Bright and Clean, the fictional case study in this training.
• Specify your first ideas by completing a Testcard.

Step 2: in class (8 hours)

Together with your course mates you spend an entire day practicing the design thinking method.

• We briefly recall the theory from step 1.
• We dive deeper into design thinking:
  • Evolution of business modelling
  • Business model canvas
  • Lean canvas
  • Progress board
• Time to experiment according to the design thinking method! You do this with:
  • Testcard & Learning Card
  • Assumptions
  • Storyboard
  • Explorative prototyping
  • Investigative rehearsal
• You learn to assess ideas with the design thinking method.

Step 3: online (1 hour)

A short recap: you repeat the key in the design thinking method and get further inspiration from videos and literature.

Then you conduct a small experiment and measure the impact. Using your knowledge of the design thinking method you evaluate and adjust as necessary.