• You master the basic principles of design thinking.
• You compare information from different sources (internet, customers, desk research …).
• You discover how to ask ‘How Might We’ questions.
• You manage at least 4 brainstorming techniques to generate creative ideas.
• You know the qualitative criteria for selecting the best ideas.
• By interviewing (potential) customers, you identify your target audience better.

Keen to think up more innovative solutions? Stimulate greater creativity among colleagues? Or are you looking for new ways to promote products and services? Then this is the training for you. In short: this training suits every professional who wants to improve innovation processes.

No prior knowledge is needed.

Go a step further? Then do our other training about design thinking too, during which you learn to test, adapt and market your ideas. You can do both training courses consecutively (they are always planned with 3 weeks in between) or choose one.

You follow this classroom training together with fellow students on location. Your course consists of three steps, which complement each other.

Step 1: online

Your training starts on Karibu, your online learning platform. You go through this first learning stage at your own pace, wherever and whenever you want.

Please note: completing this step is a requirement to continue.

Step 2: classroom

During this step, you spend a whole day ‘live’ at the training location, together with your fellow students. You learn from and with each other, based on the insights from step 1. Usually, the group is composed of six to 12 trainees.

Step 3: online

This learning moment again takes place at Karibu. You complete this step at your own pace, wherever and whenever you want.

Step 1: online (1 hour)

• First an introduction: what is design thinking?
• Discover Bright and Clean, the fictional case study in this training.
• Devise an Environment Map for Bright and Clean, in which you identify the influences on your organisation.

Step 2: in class (8 hours)

Together with others on the course you dive deeper into the theory. You learn more about the first 3 phases in design thinking.

• Phase 1: target audience investigation, discovery and immersion
  • Explore
  • Observe
  • Make mindmap
  • Interview
  • Create persona
• Phase 2: looking beyond the initial question
  • Interpret
  • Process information
  • Ask ‘How Might We’ questions
• Phase 3: generating ideas
  • Ideation
  • Ideation methods
  • Idea selection

In the other training you dive deeper into the 4th phase (experimenting and adjusting) and the 5th phase (testing, adjusting and introducing innovations).

Step 3: online (1 hour)

You briefly recall the key to design thinking. You also gather inspiration with videos and literature.

Then, guided by the tutor, you set to work on your own case or continue your work on the classical case.

How did the assignment go? You discuss it in a moment of reflection together with the tutor and course mates. You receive feedback allowing you to refine your case even further.